As I believe I've mentioned before, I work for a media relations service that prefers to remain anonymous in employee blogs (lest we say something disrespectful, I suppose, or reveal the plot for the next Twilight absurdity*). I will say that we have many clients in both the health/pharma and entertainment industries. The other day, I realized what a synergistic combination these two could become.
Attend: Pharma companies spend millions going through elaborate clinical trials to prove that their drugs are effective against any number of diseases. Entertainment companies scramble to find the next big reality show. How about we combine their efforts?
Survivor: [Disease of the Season]!!!
Considering its topicality, we could start season one with Survivor: Flu. Two or more teams get drugs that may or may not cure a disease, and we get to watch. Imagine the potential drama - Team A puts a mole in Team B to sabotage the results; one half of a family gets Drug 1, the other half gets Drug 2; someone on Team A is a (secret) drug addict; etc.
It's a win-win situation for the drug companies and the viewing audience! (Though not, admittedly, for the poor schmucks who get ineffective drugs or the placebo.)
Potential future shows:
Survivor: Plague
Survivor: Ebola
Survivor: Leukemia
Survivor: Crohn's Disease
For comic relief, we could have a season of Survivor: Jittery Leg Syndrome or Survivor: Warts.**
* To be fair to my employers, I do understand their concern that truly sensitive info doesn't get out in a public forum before its owners wish.
** For the truly dense: This is not meant as a serious proposition. It's called satire, though I do not claim to reach the rarified heights of a Jonathan Swift.
1 comment:
This is a great idea, except that Survivor: Alzheimer's would start off funny but get too sad for TV!
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